How well do you know your customers or clients? Have you sized up your competition? Do you understand how industry, economic, technology, social, legal or other trends may impact your sales? Completing an investigative analysis before you bring your product or service to market or expand into a new location will position your company to create the most value for your target market. This workshop will help you to: • Identify, explore and evaluate market opportunities • Get comfortable using online research resources • Learn how to calculate demand “in the field” using surveys, interviews, focus groups and more • Create customer profiles for your target market • Develop your value proposition Guest speakers include Business Research Librarians from the Boise Public Library. To Register: • Date: Wednesday, February 6 • Time: 11:00 a.m. to 1:00 p.m. • Cost: Complimentary – but you must register to reserve a space • Place: Zions Bank, Business Resource Center, 800 W. Main Street, 6th Floor, Boise, ID • Parking: 9th & Main or other downtown public parking garages • Registration: Email firstname.lastname@example.org or call 208-501-7573 to reserve your seat • Seating: Limited to 18 The workshop, “Market Research Made Easy™”, is offered for informational purposes only, and should not be construed as legal or other professional advice. Consult with an attorney or other professional concerning your own needs and circumstances. The views and opinions expressed by the speaker are not necessarily those of Zions Bank®, its parent or affiliates. Zions Bank® is a division of Zions Bancorporation, N.A. Member FDIC.